Clarity over decoration
Beautiful work begins with a useful idea, a clear hierarchy, and the courage to remove what does not help.
About / 05
A designer who asks
better questions.
I’m Arka, an independent product designer in Jakarta. I help ambitious teams replace product noise with useful, human clarity.
A little context
Design is how I make
complexity feel calm.
Over the past eight years, I’ve worked across fintech, health, SaaS, commerce, and connected products. My best work happens with teams who care about the details but stay open to changing the big picture.
I started Personax to keep strategy and craft in the same room. That means fewer layers, closer collaboration, and design decisions that hold together from the first sketch to the shipped product.
0Years designing
0Countries served
0Projects shipped
0Client partners
Principles
What the work
stands on.
These principles keep the process honest when the problem is messy and the timeline is real.
Collaboration over theatre
The strongest solution comes from sharing unfinished thinking early and inviting expertise into the room.
Care in every state
Empty, loading, error, edge, and transition states matter because that is where products earn trust.
Experience
A path through products,
systems, and teams.
A compact history of the work that shaped the practice.
Founder & Product Designer · Personax
Independent strategy and product design for early-stage teams and established digital businesses.
Lead Product Designer · Northstar
Led platform experiences and a multi-product design system across a distributed product organisation.
Product Designer · Kinetic
Designed consumer and B2B experiences across finance, wellness, and commerce.
Visual Designer · Form Studio
Built the foundation in identity, type, editorial systems, and art direction.
One more thing
Good people make
good work better.
If you value directness, curiosity, and careful craft, we will probably work well together.
Say hello
Open to thoughtful collaborations